Kategorie 2.2 Meinungsmärkte INTERNE KOMMUNIKATION UND EMPLOYER BRANDING
Einreicher: adidas Group
With the sports-inspired business-lifestyle magazine GamePlan A the adidas Group aims at building genuine relationships with employees and potential candidates. This was achieved by implementing a new content marketing strategy that focuses on values and interests both groups share as well as on publishing content of true interest for them. This approach, which originates from the intersection of sport, business and lifestyle, strengthens our employer brand, fosters employee pride and enables externals insights into work-life at the adidas Group. Connecting employees and candidates and addressing them through the same channels creates additional openness and nourishes our own culture.