Kategorie 5.2 Instrumente CORPORATE MEDIA (Print, Web)
Einreicher: adidas Group
With GamePlan A the adidas Group launched the first digital sport-inspired business-lifestyle magazine that unites all business people with an athlete’s heart. We aim to create a space for like-minded to exchange ideas and get informed. To fuel this community we provide our target group with valuable content and implemented several community-building features. The editorial approach focuses on cultural aspects and allows us to be highly relevant and reduce target group complexity by addressing the biggest possible overlap between employees, candidates and corporate brand advocates. By offering our readers many options to contribute, we also strengthen the relationship to our target audience.