Finalisten 2017

Kategorie 5.2 Instrumente
GamePlan A

adidas Group

With GamePlan A the adidas Group launched the first digital sport-inspired business-lifestyle magazine that unites all business people with an athlete’s heart. We aim to create a space for like-minded to exchange ideas and get informed. To fuel this community we provide our target group with valuable content and implemented several community-building features. The editorial approach focuses on cultural aspects and allows us to be highly relevant and reduce target group complexity by addressing the biggest possible overlap between employees, candidates and corporate brand advocates. By offering our readers many options to contribute, we also strengthen the relationship to our target audience.
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Rosemarie Büschel
Telefon: +49 (0) 228 47 98 195
Mobil: +49 (0) 170 433 88 04
Mail: prpreis- at

ECC in München

Als Teilnehmer der Gala und/oder der Tour bekommen Sie Rabatt bei der European Communication Conference am 22. und 23. März 2017 in München.