Finalisten 2017

Kategorie 1.3 Kommunikationsmanagement
VERANTWORTUNGS- UND NACHHALTIGKEITSKOMMUNIKATION
adidas x Parley for the Oceans

Einreicher:
adidas Group

How do we create an innovative campaign that inspires people to join adidas x Parley’s efforts to save the oceans from plastic pollution? This was the key challenge driving an Instagram contest we initiated in June 2016. By informing about the environmental issues raised by ocean plastic and giving people the opportunity to win the iconic adidas X Parley shoe, we engaged them to post a video statement about how they take action against plastic pollution on Instagram in order to become part of our movement. Their shared videos enabled us to raise awareness for adidas’ leadership in sustainability in an authentic way and to simultaneously strengthen our relationship to consumers.
[.. zur Übersicht]

Login für Einreicher

Der Login ist geschlossen.

Kontakt

Rosemarie Büschel
Telefon: +49 (0) 228 47 98 195
Mobil: +49 (0) 170 433 88 04
Mail: prpreis- at -oberauer.com

ECC in München

Als Teilnehmer der Gala und/oder der Tour bekommen Sie Rabatt bei der European Communication Conference am 22. und 23. März 2017 in München.

PARTNER