Kategorie 5.4 Instrumente ONLINE-KOMMUNIKATION UND SOCIAL MEDIA
In pursuit of a #BetterRide
Einreicher: Ketchum Pleon
Auftraggeber: Robert Bosch GmbH
Bosch technology in motorcycles? Who knew? That was a problem. Bosch had consolidated its motorbike technology development into a new division, and had to get word out about its quality and innovation. All bikers immortalize their “first ride”—the bike that lit their passion. We took motorcyclists across 11 countries on an actual #betterride, increasing Bosch’s share of voice from 33% to 55%.