Kategorie 1.2 Kommunikationsmanagement REPUTATION, BRANDING UND ISSUES MANAGEMENT
Einreicher: Robert Bosch GmbH
In 2014, the overriding digital strategy of the Bosch Group was to show the world what we mean when we say “Invented for life.”
To do just that, Bosch took its users on a journey around the world on all digital channels. The ticket? A hashtag: #ExperienceBosch. The guidebook? The global online magazine. The means of transportation? The stories. The souvenir? A sentence. Bosch is more than you think.