Kategorie 2.1 Meinungsmärkte PRESSE- UND MEDIENARBEIT
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
Einreicher: Ketchum Pleon
Auftraggeber: Fashion Revolution
We wanted to find out, if people would still buy a T-shirt, if they knew just how it was made. To do so, we built a T-shirt vending machine.
But instead of simply receiving a t-shirt, customers were shown a video of its production. Afterwards they could choose between buying the T-shirt or donating the money. We documented the results of the experiment in a video, which sparked a big discussion amidst consumers and - what’s more important - between consumers and producers.